Allianz On-Site Mural for NAPA 401k Summit in Nashville, TN

“This is amazing.”
“I’ve never seen anything like this!”
“This is the coolest idea.”

Believe me, Lorrie Macy and I did not tire of hearing just how excited people were to see their retirement goals become artwork in front of their eyes at the NAPA 401k Summit 2024 in Nashville, TN! Conference attendees were invited to submit how they were Reframing Their Retirement at the Allianz booth, making the mental shift from dollars and cents to actual retirement life goals they want to make happen. Golfing, boating, parasailing, starting a book club, spending time with family and grandchildren, riding horses, hiking, skiing and traveling… everyone had their own view on what retirement best looked like for themselves.

See it come to life here:

Over the course of 15+ hours, we translated goals from Post-It notes to artwork, and integrated them into our mural on-site. Attendees returned to the Allianz booth several times to check where their goal had appeared on the mural and to peek at the progress being made throughout both Exhibit Hall days of the conference. The mural was a great point of engagement not just for us as artists, but for the booth reps to make connections with attendees, capturing leads and offering services.

Want an on-site mural for your expo booth or event? Contact me here and we’ll get to work on making it happen.