An 11x17 inch self-contained mailing created specifically for members. Events for the Fall 2013 season are sectioned by which Mission Area they fall under. The design is image-heavy with serif & sans-serif fonts paired to define headers and body text to clearly communicate upcoming events. The mailing's demographic is widely varied in age so layout is more energetic as text and image alignment switches from left to right while information is presented as dense and compact. This cost-efficient design eliminates the need for envelopes. The weight is consciously limited to require a single postage stamp.
Response to the mailing was overwhelmingly positive. The most common comment was that the layout was most readable and attractive compared to past mailings.